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Differentiation in the Hair Extensions Market: Branded vs Non-Branded

As a high-quality delivery option for your hair business, Halo Couture hair extensions take great pride in offering a variety of products and services to help your brand stand out from the masses. However, there are some other things you can do to help your brand stand out from the crowd. We want to help your brand stand out from the masses.

Our customizable products like custom hang tags, customized silk bags, and lash or edge control labels are often considered when customers ask if investing in such items is a good idea when they’re first starting their business. Nevertheless, there is a big difference between our generic packaging materials and those packages that include custom branding: Keep reading to explore those differences and how it could impact your business.

Branded vs Non-Branded Hair Extensions Orders

hair extensions branding
branded hair extensions

Non-Branded Hair Extensions Orders

We want to make sure your customers are happy with their hair extensions. That’s why we offer free shipping on all orders, which includes balayage hair extensions before and after in a plain black silk bag. Even if you don’t purchase branding products right away, we’ll still give you perks like this!

All products that we offer to ship to your customers are top quality and reusable, but if you are sending the products without branding, you are missing out on the best part of direct-to-consumer service making your own products!

The Benefits of Branding

hair extensions
branding of hair extensions

If you’re thinking about branding your hair products, consider the long-term benefits of doing so. We recommend that you take the time to decide on your brand colors, logo, and packaging strategy. But when thinking long-term and considering the growth of your business, some factors come into play.

However, when thinking about growing your business over the next few years and considering quality product sales and customer service, remember that branding helps to communicate what your product can do for your customer and your company’s values before anyone even picks up a brush!

One of them is a quality product; however, brand packaging is a way of advertising and communicating to your customer that you cannot afford to ignore.

The Psychology of Color

Here are some tips that you can use to help your hair business stand out from other businesses: packaging and branding materials can help you to differentiate your products from other hair businesses.

For example, some companies will choose to use brightly colored silk bags, while others may choose glitter backgrounds for their logo. Colors help you create a brand personality which is something that your customers will purchase if it mirrors their own. These colors are associated with looking good!

Brand Recognition

Logos and colors can help a company stand out in a sea of everyday products or forgettable logos and packaging. A characteristic like that will cause someone to know your business every time they see it!

And you want that because that builds a customer base. For example, McDonald’s and Coca-Cola have made little to no changes in the history of their brands. Keep this mindset when designing your hair business logo.

Branded Orders

branded hair extensions orders
branded tape in hair extensions

Now that you know about the two benefits of branding, let’s talk about how Halo Couture tape in human hair extensions goes about executing your branded orders. We can definitely create a logo for you if you don’t already have one. Remember, when customizing your brand packaging, you print your logo on them.

Conclusion

We know how important branding is, and also offered a variety of branding options that will help you distinguish your brand from others in the industry. We want to help you build your brand, so we’ve created a variety of options for you to choose from. Our packaging services give you the option to customize any color silk bag that goes with your brand’s color scheme.

We can package all of your products inside those custom bags regardless of whether it is a hair bundle, a container of edge control, or a set of lashes until you are able to move forward with other branding items. You can choose from a silk bag, a container of edge control, or even lashes! All three of these products will be packaged inside of your chosen silk bag and given a unique look that sets you apart from the rest of the competition.

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